How to become an AdSense Premium Publisher
After I mention about AdSense Premium
Publisher for the first time on my post how AdBlock alternative content
might disable your AdSense account, people start asking me more and more
about this “AdSense Premium Publisher”. Questions like whether or not
it is real, what is the procedure of having an AdSense Premium Publisher
account, what are the extra benefits premium publishers get other
general publishers and so on. I’ve spent my last 2 weeks researching
about how someone can become an AdSense premium publisher and what are
the exact steps someone has to follow to reach that point.
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If
you are thinking that why should you care about this “Premium
Publisher” hype as Google never mentioned about it officially on their
AdSense policy page or even in any education videos, then I will
definitely suggest you to keep reading this article to know more about
the features, benefits and the procedure to have an AdSense Publisher
Account.
All of us (the general AdSense publishers) who uses
AdSense to monetize their website or content, we follow the AdSense
policies like a country’s constitution. Because we know that if we don’t
abide by the rules they have enacted on us, our accounts will get
disabled and we will lose our source of income. Right? Well, you see
this is not the case of AdSense Premium Publishers, they never worry
whether or not they are following the AdSense rules. Even if they break
(in our perspective) any amount of AdSense rules, there account will
still be up and running.
What are the benefits Premium Publishers get?
Let’s
start with no restrictions of following general AdSense policies. I
know this might sound magical or dreamy, but it’s completely true. All
AdSense premium publishers has to accept different terms and condition
while upgrading their account as “Premium Publisher”, so the general
rules which are applied to the majority of AdSense users is not enacted
upon them. Here is a brief list of benefits all AdSense Premium
Publishers enjoy every day.
- As general AdSense publishers we are bound to show maximum of 3 ad units per page, Premium Publishers can show 4 – 5 ad units per page increasing there CTR 500% more than general AdSense publishers.
- As general AdSense publishers does not have to authorization of tweaking the AdSense ad codes,
Premium Publishers can change the color, size, fonts etc. using CSS.
This might sound minimal, but creating a custom ad unit for your site as
per your website requirement end up increasing the CTR and revenue.
- As
general AdSense publishers if you face any problem or have some queries
regarding the AdSense the only option you have is using the Google
AdSense Product Forum or searching on the web for related articles. But
all Premium AdSense publishers have a dedicated AdSense expert and ad manager from Google to solve their problem to call upon at any time.
- As
general AdSense publisher, we never know what our CTR will be or how
much we will earn from our AdSense account because these things are
managed by Google AdSense algorithm and depends upon various parameters,
but Premium Publishers are allowed to negotiate the share of earning
they are going to get from AdSense. Before accepting the Premium
Publisher terms Google and the publisher negotiate the price of the ads
going to be showcased on their site. So, premium publishers always have
an idea about how much they are going to earn from each ads shown on
their site.
- Though direct link to
search queries (AdSense for search) are against the AdSense policy for
general users, Premium Publishers can do it without worrying about their
account getting disabled or banned.
- Beside all these things Premium Publishers can also show their ad units as Sticky Ads,
can show images as an alternative to AdBlockers where they can clearly
ask their users to disable AdBlock. In short all the things that we (the
general AdSense publishers) are not allowed to do, AdSense Premium
Publishers can do it with ease.
- Premium Publishers can get rid of the Ads by Google
text from their ads, makes it looks more professional and removing the
Google’s branding. In fact they can write anything in this label (like
Sponsored Links) which end up increasing their CTR in an exponential
rate.
- As Google always says that
showing AdSense ads on sites related to any kind of gambling or
pornographic material is completely against AdSense policy, but Premium
Publishers are allowed to show AdSense ads on gambling, casino and on adult content pages without any restriction.
- Also AdSense Premium Publisher account will never get disabled or banned
like normal AdSense account showing reason like invalid click activity
or other security reason. Because Google trust premium publishers and
they have faith that premium publishers will never do anything wrong.
Why Google does this partiality?
After
reading the above list, if you are thinking that why Google does this
partiality between the general AdSense publishers and Premium AdSense
Publishers, because it’s good for their business. You see, almost every
webmaster out there always try to have an AdSense account, no matter how
hard it is. Because they know that AdSense is the only ad publishing
medium which pays the best in this industry and also it does not shows
those creepy popup ads which in terms makes the users unhappy. So, no
matter what kind of website they have, all webmaster tries to have a
working AdSense account. Even if Google does not approve their AdSense
request, they keep trying unless they got a working AdSense account or
they get frustrated and stop trying for new AdSense account. Google
knows this very well.
Visual difference between AdSense general and premium publisher ad
Now
among all these webmasters who got an approved AdSense account, most of
them are not aware of the various AdSense policies and end up disabling
their AdSense account. Some of these webmasters even tries to trick
Google with some black hat technique so that they can earn more money
from Google AdSense. I’ve seen some organizations based in India,
Pakistan and other Middle East countries who actually takes money to
click on other’s ads. People pay money to them in a hope that these
organization will keep clicking on their ads and they are going to be
rich. This one of another reason, Google place all AdSense publishers
from the Middle East countries in the risk prone zone, unless they shows
extra ordinary performance on following AdSense policies for years
before Google take those accounts out from the “Risk Prone” tab.
Now
for all this reasons, Google always tries to make their policies as
hard as possible. But among all those publishers who follows every
single AdSense policies and also have a website/blog which has
tremendous amount of unique traffic and also generate a huge monthly
revenue on AdSense, Google put this publishers into a different list and
monitor these account for months before upgrading them to Premium
Publishers. You see these publishers (hand few of people) are already
generating huge amount of revenue for themselves as well as for Google,
so if they give them some extra benefits, these publishers will become
more inspired and will work hard to increasing their website quality and
the revenue, which in terms will also increase the revenue earned by
Google.
Google advertisement platform is the main platform from
which Google earns most of its monthly revenues. So they will do
anything to increase that revenue and giving some extra benefits to a
handful of people is actually the best possible way to do that. As the
websites of these publishers are already famous, so Google knows that
they are going to get higher revenue from these sites. Also giving these
extra benefits to a handful of people is a way to keep these publishers
aside from the rest of the crowed. The only problem is, Google never
officially disclose any of this information regarding AdSense Premium
Publishers, as they don’t want more attention towards this matter and
want to keep this in dark for general AdSense publishers, so that they
don’t became angry on Google. 
So, how can I become an AdSense Premium Publishers?
Well,
after reading the above part, I hope you already get the idea that it’s
not that easy to get and also it’s not for everyone. Only a hand few of
publishers ever get the luxury to enjoy the benefits of premium
publisher account. There is no way to apply for AdSense Premium
Publisher account. Only Google decide which publisher they want to
upgrade and which publishers needs some attention. But after my research
on this here is some rough requirements which you must need to get into
the Google’s watch list for premium publisher. Please note that these
numbers are approximate and reaching to that actual number does not
always mean that Google will consider upgrading your account to the
Premium Publisher.
- To become AdSense Premium Publisher, you must need to have at least 20 million page views per month and 5 million unique search query hits leading to your site.
- You must need to have a authority website. A trustworthy website to general users on whatever niche you work on.
- You must need to have completely unique content with no violation of any copyright infringements.
If
your site follows these basic requirements and if Google sees that
upgrading your AdSense account to a premium publisher account will help
them in their business (in terms of revenue and trust), then they will
contact you directly for upgrading your AdSense account and will also
sent you a Terms of Service agreement which you have to sign before the
upgrade.
Conclusion
So,
as you can see that AdSense Premium Publisher is an undisclosed feature
by Google AdSense and only for a hand publishers who have a very
popular authorative site, the best possible way to becoming an AdSense
Premium Publisher is to make your website/blog more popular and
reputable, as if your site itself will represent a brand. If you can
achieve that, Google will email you with the invitation of joking the
AdSense premium publisher team. So, what do you think about this Premium
Publisher programmer? Are you a Premium AdSense Publisher? Do you think
Google should stop doing this partiality with AdSense publisher? Let me
know your thoughts about AdSense Premium Publisher programmer in the
comment section below. I will love to hear all of your thoughts
regarding this matter.
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Visual difference between AdSense general and premium publisher ad
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