youTube Is Making it Harder for Fake Channels to Make Ad Money

 

YouTube is hoping it can weed out rogue channels that violate its content policies by making it more difficult for them to make money.

YouTube Is Making it Harder for Fake Channels to Make Ad Money

 

The Google-owned online video service announced a new rule on Thursday requiring creators to reach a minimum of 10,000 lifetime views before they can earn a share of ad revenue from the site. YouTube said it is looking to reduce the number of channels that steal content from other individuals or companies in order rack up video views that they can then use to make money through the site's partner program. YouTube offers creators a 55% share of the ad revenue from pre-roll ads that appear in of their videos.

YouTube has been working to reduce bad behavior on its site by introducing a tool for users to report channels that impersonate other people or accounts. On Thursday, YouTube said that it has removed "hundreds of thousands" of violators from the site.

According to YouTube, the 10,000-view benchmark allows the company time to determine whether a channel is violating community guidelines and advertiser policies. The service had been receiving complaints from certain advertisers who were unhappy that their ads were being played in conjunction with questionable content.